Store Assistant Job
Location - London
Purpose and objective of the role
As a Sales Associate, you will embody the spirit of Begg x Co, offering each client a uniquely warm, attentive and gracious experience. Through your presence, product knowledge and care, you will help shape an atmosphere where clients feel welcomed, understood and inspired.
You will serve as one of the first ambassadors of the Begg x Co universe. Through attentive hospitality and thoughtful presence, you will guide clients through our collections, ensuring every interaction is personal, elegant and memorable.
You will support the smooth running of the boutique — maintaining an impeccable environment, assisting with operational tasks, and contributing to the daily rhythm of the team with poise, curiosity and consistency.
Main Duties and Responsibilities
Client Welcome
- Offer every guest a refined, warm and personalised welcome
- Create an atmosphere of calm attentiveness where discovery can unfold naturally
Product Knowledge & Storytelling
- Share the heritage, fibres and craftsmanship behind our pieces with grace
- Tailor each conversation to the client’s curiosity and pace
Client Support & Transactions
- Support clients throughout their journey, including styling guidance, fittings and thoughtful product advice
- Execute wrapping, packaging and payments with precision and care
Boutique Presentation
- Maintain visual harmony across the boutique, ensuring displays remain replenished, tidy and aligned with brand standards
Operational Excellence
- Support back of house operations including stock movement, inventory and deliveries
- Uphold rigorous standards of accuracy and discretion
Team Spirit
- Contribute positively to a supportive, collaborative team environment
- Participate in briefings, share insights, and respond with calm agility to evolving needs
After Sales & Client Care
- Assist with aftercare, exchanges and repairs
- Extend the same attentive service beyond the point of sale
Person Specification
- Natural poise, with a sincere passion for craft, detail and timeless design.
- Friendly, articulate and emotionally intelligent in client‑facing situations.
- Discreet, respectful and naturally inclined toward teamwork.
- Organised, adaptable and composed, with the ability to follow procedures with care and accuracy.
- Open, curious and committed to learning, growth and contributing to a culture of shared excellence.
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